The Means-End Chain Approach Suggests That an Advertisement Should Contain

question 97

Multiple Choice

The means-end chain approach suggests that an advertisement should contain a message or means that:

• A)leads the consumer to a desired end state.
• B)changes a consumer's attitude.
• C)modifies a consumer's beliefs.
• D)stimulates some type of behavior.

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Definitions:

Woman's Right

The rights and entitlements claimed for women and girls of many societies worldwide, aiming at equality with men.

Due Process Clause

Constitutional provision in the Fifth and Fourteenth Amendments ensuring fair treatment through the normal judicial system, especially as a citizen's entitlement.

Right Of Privacy

embodies the belief that individuals have the right to personal privacy, which is not explicitly stated in the constitution but has been interpreted through various amendments.

Equal Protection Clause

A clause in the Fourteenth Amendment of the U.S. Constitution that requires states to provide equal protection under the law to all persons within their jurisdiction.