In Terms of Advertising Allocation, a Pulsating Schedule Is Best

question 9

Multiple Choice

In terms of advertising allocation, a pulsating schedule is best for products that have:

• A) steady sales throughout the year
• B) peak seasons but do sell throughout the entire year
• C) peak seasons at certain times in the year and are not purchased at all during other times of the year
• D) a high level of fluctuating demand

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