In Terms of the Method of Distribution of the Advertising

question 48

Multiple Choice

In terms of the method of distribution of the advertising budget, the following are methods commonly used, except:

• A) pulsating
• B) flighting
• C) continuous campaign
• D) sporadic

Understand the effects of price setting on consumer demand and market competition.

Analyze the impact of cost considerations on price setting.

Understand the concept of price elasticity and its calculation.

Recognize the role of psychological pricing in consumer perception.

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Definitions:

Cash Position

The total amount of liquid assets or cash available to an individual, company, or institution at a given moment.

Demand Deposits

Demand Deposits are bank account funds that can be withdrawn at any time without any advance notice to the institution, such as checking accounts.

Forex

The market in which currencies are traded. It is the largest and most liquid financial market in the world.

Ordering and Carrying Inventory

Refers to the costs associated with ordering and holding inventory, including storage, management, and insurance.