The Following Are Components of a Creative Brief, Except

question 167

Multiple Choice

The following are components of a creative brief, except:

• A) stating which media will be used in the campaign
• B) the objective of the campaign
• C) the target market for the campaign
• D) outlining the message theme

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Definitions:

Reliability

The ability of a test to yield nearly the same score when the same people are tested and then retested on the same test or an alternative form of the test.

Ego Defense

Psychological strategies employed by the ego to protect itself from anxiety and unacceptable thoughts and feelings.

Reaction Formation

A defense mechanism where an individual expresses feelings that are the opposite of their unconscious desires.

Phallic Stage

A stage in Freudian psychosexual development occurring roughly between the ages of three and six, where the libido is focused on the genital area.