A "Right-Brain" Advertisement Is

question 161

Multiple Choice

A "right-brain" advertisement is:

• A)oriented towards the logical, rational side of the brain.
• B)oriented towards the emotional or feeling side of the brain.
• C)used primarily for business-to-business advertisements.
• D)used with pulsating distribution schedules.

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Definitions:

Heuristic

A problem-solving approach using practical methods or various shortcuts that may not be perfect but are sufficient for reaching an immediate goal.

Algorithm

A precise step-by-step plan for solving a problem or accomplishing a task, often used in computing to develop software or process data.

Verbal Protocols

A research method in which participants verbalize their thoughts as they perform a task, used to gather data on cognitive processes.

Maintenance Rehearsal

A cognitive process that involves repeatedly verbalizing or thinking about a piece of information to keep it in working memory longer.