Although Using Sex in Advertising No Longer Sells the Way

question 136

True/False

Although using sex in advertising no longer sells the way it used to and no longer has the shock value it had in the past, advertising in the United States and other countries contain more visual sexual themes than ever before.

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Definitions:

Demographic

Statistical data relating to the population and the particular groups within it, often used for targeted marketing or policy making.

Behavioural

Relating to the actions or reactions of an individual or group in response to external or internal stimuli.

Psychographic

Relates to the study of personalities, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

Environmental Influence

The impact that surrounding conditions can have on individuals' behavior, decisions, and health.