In an Advertisement for Curves for Women, Consumers Are Encouraged

question 165

Multiple Choice

In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This statement in the ad corresponds to which component of an attitude?

• A) cognitive
• B) affective
• C) conative
• D) verbal

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Definitions:

Marketable Securities

Short-term financial instruments that are easily convertible into cash, such as government bonds or certificates of deposit.

NPV

Net Present Value; a method used in capital budgeting to evaluate the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.

Lockbox Services

Banking services that speed up the collection of payments from customers by using a special post office box accessible by the bank.