A Leverage Point Is the Feature of the Ad That

question 155

Multiple Choice

A leverage point is the feature of the ad that moves the viewer from understanding the product's benefits to linking those benefits with:

• A) a liking for the product
• B) personal values
• C) the visual element into both a mental picture and words
• D) some type of action or change in attitude

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and are an integral part of the finished product.

Conversion Costs

The sum of labor and overhead expenses incurred in the process of converting raw materials into finished goods.

Work In Process

Goods and materials that are partially completed in the manufacturing process, representing an inventory category on the balance sheet.

Inventory

Raw materials, work-in-progress, and finished goods that are considered part of a business's assets that are ready or will be ready for sale.