Analysis of Buying Patterns by Gender Is an Example of Segmentation

question 184

Multiple Choice

Analysis of buying patterns by gender is an example of segmentation by:

• A)psychographics.
• B)generations.
• C)demographics.
• D)usage.

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Definitions:

Semantic Memory

A form of enduring memory that enables the recollection of words, ideas, or figures, crucial for language comprehension and application.

Context-dependent Memory

The theory that it is easier to retrieve certain memories when the context present at encoding is also present at retrieval.

Childhood

The period of a person's life from birth to adolescence, characterized by growth, development, and learning in a variety of domains.

Retrieval Cue

Anything that helps a person access information in long-term storage.