Examlex
The following are types of appeals that can be used in designing ads, except:
Net Income
Net Income is the total earnings of a company after all expenses and taxes have been deducted from revenue.
Shareholders' Equity
The residual interest in the assets of a corporation after deducting liabilities, often referred to as net assets or equity.
Cost of Capital
The necessary rate of gain a company must obtain from its investments to keep its market price constant and attract financial support.
Project Risk
The potential for losing time, quality, or resources in the pursuit of a project’s objectives.
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