How Are Visual Elements of Ads Stored in the Brain

question 191

Essay

How are visual elements of ads stored in the brain?

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Definitions:

Flooding

A psychological therapy technique aimed at reducing phobias and anxiety through forced exposure to the feared stimuli or situation.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses through gradual exposure to the feared object or situation.

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning and learning strategies.

Reinforcers

Any events or objects that, when following a response, increase the likelihood of that response occurring again.