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The Power of Online Buzz Created Through Participation in Blogs

question 102

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The power of online buzz created through participation in blogs has grown at an exponential rate.


Definitions:

S-R Association

Stands for Stimulus-Response Association, which refers to the connection formed between a specific stimulus and a consequent response in behaviorism.

Guthrie

Edwin Ray Guthrie was a behavioral psychologist known for his theory that learning is a direct association between stimulus and response, occurring in a single trial without reinforcement.

Reward Reduction

A decrease in the magnitude or frequency of a rewarding stimulus following a behavior, which can affect the future likelihood of that behavior.

Environmental Stimuli

External factors or changes in the environment that can influence an individual's behavior or physiological responses.

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