Emotional Appeals Are Designed to Capture a Viewer's Attention and Foster

question 96

True/False

Emotional appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

---

Definitions:

Ambrosia

In mythology, it is the food or drink of the gods, thought to confer immortality, but in a general context, it refers to something very pleasing to taste or smell.

Seafloor Spreading

The process by which new oceanic crust is formed at mid-ocean ridges and moves away from the ridge, contributing to continental drift.

Subduction

When tectonic plates converge, the movement of one plate beneath another into the mantle is referred to as subduction.

Continental Margins

The zones of the ocean floor that separate the thin oceanic crust from thick continental crust, including the continental shelf, slope, and rise.