The Cognitive Component of Attitude Matches the Hierarchy of Effects

question 146

Multiple Choice

The cognitive component of attitude matches the hierarchy of effects model's components of:

• A)awareness and knowledge.
• B)liking, preference, and conviction.
• C)conviction and action.
• D)the actual purchase.

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Definitions:

Assimilation

Interpreting our new experiences in terms of our existing schemas.

Accommodation

In psychology, the process of modifying cognitive schemas to incorporate new information.

Existing Theories

The body of current hypotheses, ideas, and concepts that explain phenomena in a particular field of study.

Accommodation

In cognitive development, the process of altering one's existing schemas, or ideas, as a result of new information or experiences.