Attempting to Place a Sexual Cue in an Ad to Affect

question 120

Multiple Choice

Attempting to place a sexual cue in an ad to affect a viewer's subconscious mind is:

• A)seductive advertising.
• B)subliminal advertising.
• C)partial instead of full nudity.
• D)sexual suggestiveness.

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Definitions:

Melatonin

Hormone secreted by the pineal gland during the dark phase of the day-night cycle; influences daily and seasonal biorhythms.

Arousal

A physiological and psychological state of being awoken or of sense organs stimulated to a point of perception.

Suprachiasmatic Nucleus

A small region of the hypothalamus in the brain responsible for controlling circadian rhythms.

Lesions

Any damage or abnormal change in the tissue of an organism, usually as a result of disease or injury.