In Preparing a Creative Brief, the Only Information That Is

question 195

True/False

In preparing a creative brief, the only information that is needed in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

Recognise the role of secondary metabolites and heavy metals in plant defense mechanisms.

Describe strategies plants use to acclimate and survive under stress conditions.

Identify mechanisms by which plants prepare for and respond to environmental stresses prior to exposure.

Understand the concept and importance of developing resistant plant strains to counter plant diseases such as rust.

---

Definitions:

Secondary Reinforcement

A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Positive Reinforcement

Any pleasant or desirable consequence that follows a response and increases the probability that the response will be repeated.

Punishment

A consequence that reduces the likelihood of a behavior being repeated in the future.