Although Almost Any Type of Appeal Can Be Used to Create

question 243

Multiple Choice

Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:

• A) advertising agency and creative that will be working on the ad.
• B) product, media planner, and media buyer.
• C) brand and the target audience.
• D) account executive and creative.

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Definitions:

Safer

Relates to conditions, practices, or items that minimize or reduce risk and enhance security.

Market Wage Rate

The average or prevailing wage paid to workers in a specific market or industry.

Out-of-town Travel

Journeys made to destinations outside one's usual residence or place of work, often implying leisure or business travel that takes place away from the local area.

Work Hours

The specific times or period during which an employee is expected to carry out their job duties.