Which Method of Developing Marketing Communications Budget Is Often Used

question 48

Multiple Choice

Which method of developing marketing communications budget is often used in highly, competitive markets where rivalries between competitors are intense?

• A) percentage of sales
• B) meet the competition
• C) what we can afford
• D) objective and task

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Definitions:

Union

is an organized association of workers formed to protect and advance their rights and interests; typically involved in negotiating wages, work conditions, and other employment terms.

Accommodate

To make adjustments or allowances for something; to provide sufficient space or resources for.

Labor Negotiation Game

A strategic interaction between employers and employees (or their representatives) aiming to agree on terms of employment, such as wages and working conditions.

Payoffs

The rewards or returns, often in terms of profit or benefit, resulting from a particular action or investment.