Each of the Following Statements About the Use of Decorative

question 209

Multiple Choice

Each of the following statements about the use of decorative models is true except:

• A)the presence of a decorative model improves ad recognition, but not brand recognition.
• B)attractive models produce higher levels of attention than do less attractive models.
• C)the presence of an attractive model produces higher purchase intentions for any type of product.
• D)the presence of a decorative model influences the affective component of attitude.

---

Definitions:

Experiential Associations

Connections formed between different experiences, ideas, or concepts based on personal exposure or involvement, often influencing attitudes and perceptions.

Semantic Associations

The connections or relationships between words or concepts in the mind based on meaning.

Mental Links

The connections between concepts, ideas, or pieces of information stored in memory.

Concepts

General ideas or understandings that individuals have about something, which are used to categorize and interpret information.