Although Sexually-Oriented Advertisements Attract Attention, Which Is Lower for Ads

question 172

Multiple Choice

Although sexually-oriented advertisements attract attention, which is lower for ads using a sex appeal than for ads using some other type of appeal?

• A) the interest level
• B) the level of physiological response
• C) brand recall
• D) the level of sexual arousal

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Definitions:

Women's Lives

Refers to the historical, social, and cultural studies focusing on the roles, experiences, and influences of women in society.

Greek Society

Refers to the societal structure, practices, and cultures of ancient Greece, characterized by city-states like Athens and Sparta.

Ionic Frieze

A horizontal band above the columns in Ionic architecture, often decorated with sculptures or reliefs depicting various scenes.

Parthenon

An ancient temple on the Athenian Acropolis, Greece, dedicated to the goddess Athena, exemplifying classical Greek architecture.