An Advertisement Designed to Convince Viewers That If They Do

question 173

True/False

An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts is stressing the severity of a negative consequence in a fear appeal.

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Definitions:

Statistical Discrimination

Statistical discrimination happens when assumptions are made about individuals based on aggregate statistics or stereotypes rather than personal attributes.

On-The-Job Training

This is a form of education where employees learn and acquire skills while working at their job positions.

Discrimination Coefficient

A statistical measure in economics or social science indicating the degree to which a variable, such as price or income, discriminates or differentiates between individuals or groups.