Ads Work Better If the Audience Can Identify with the Spokesperson

question 15

True/False

Ads work better if the audience can identify with the spokesperson in the ad. This identification is derived from both the similarity of the spokesperson to the audience as well as the spokesperson's attractiveness.

Understand the significance of the patient's or individual's belief in the success of change.

Identify the stages in Rogers's five-stage diffusion of innovations model.

Differentiate between the skills of a change agent and those not typically associated with change agency.

Comprehend the importance of viewing change through single and multiple perspectives.

---

Definitions:

Demand Curve

A graphical representation showing how the quantity demanded of a good or service varies with its price.

Economic Profit

The difference between the total revenue earned by a business and the total costs, including both explicit and implicit costs.

ATC

Average Total Cost, which is the total cost divided by the quantity of output produced, indicating the per-unit cost of production.

Profit-Maximizing

The strategy or approach that a firm adopts aiming to achieve the highest possible profit from its operations, considering all variables and constraints.