In Terms of Online Metrics, Dwell Rate Measures

question 85

Multiple Choice

In terms of online metrics, dwell rate measures:

• A) the proportion of ad impressions that result in users clicking an advertisement
• B) the proportion of ad impressions that result in users mousing over the ad
• C) the proportion of ad impressions that result in users both clicking an advertisement or mousing over the ad
• D) the amount of time individuals spend with an advertisement

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Definitions:

Price

The financial charge expected, required, or dispensed as payment for a product.

Marginal Cost Curve

A graph that shows the change in the total cost of producing one additional unit of a good or service.

Average Fixed Cost Curve

A graphical representation showing how the average fixed cost per unit changes as the quantity of output produced changes.

Minimum Point

The minimum point refers to the lowest value of a function, often found in mathematical optimization and related fields.