A Unique Selling Proposition Message Strategy Differs from a Preemptive

question 113

Multiple Choice

A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

• A) preemptive
• B) testable
• C) emotional
• D) comparative

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Definitions:

Positive

Characterized by the presence or possession of features or qualities rather than their absence.

Negative

Characterized by a lack of positive qualities, often associated with harmful or undesirable effects.

External Locus

The belief that outcomes in one's life are determined by external forces or circumstances beyond personal control.

Positive Attitude

A position resulting from healthy self-esteem, optimism, extraversion, and personal control.