A Negative Comparison Ad That Causes People to Dislike the Sponsor

question 197

Multiple Choice

A negative comparison ad that causes people to dislike the sponsor brand may be due to:

• A)the preemptive claim of superiority.
• B)a generic demonstration of product quality.
• C)spontaneous trait transference.
• D)internal cognitive consistency.

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Definitions:

Peers

Individuals who are of equal standing with one another in a particular group, such as in age, class, or job status.

Personality Online

The expression and portrayal of an individual's personality traits through their online presence and activities.

Social Media

Digital platforms and technologies that facilitate the sharing of ideas, thoughts, and information through the building of virtual networks and communities.

Nature-Nurture Debate

A longstanding discussion concerning the relative contributions of genetics (nature) and environment (nurture) to individual characteristics and behaviors.