A Business-To-Business Ad Featuring a Routine Business Experience, a Problem

question 27

Multiple Choice

A business-to-business ad featuring a routine business experience, a problem, an interaction, and then a company's product that provides a solution is which form of executional framework?

• A) slice-of-life
• B) dramatization
• C) testimonial
• D) expert authority

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Definitions:

Marrying Later

The trend of individuals choosing to enter into marriage at an older age than traditionally observed.

Premarital Cohabitation

The practice of living together and having a sexual relationship without being married.

Marital Success

The aspects of a marriage relationship that contribute to the enduring satisfaction, stability, and wellbeing of both partners.

Cohabitants

Individuals who live together in a domestic partnership without being married.