Examlex
When Sprint advertising says "our reception is better than Verizon's," it is a form of negative comparison.
Sexist Language
Language that discriminates against or stereotypes individuals based on their sex, often reinforcing gender biases.
Nonsexist Words
Language that avoids biases, stereotypes, or implications regarding gender, promoting equality and inclusivity.
Gender Lines
The distinctions or boundaries established in a society based on gender, which can influence roles, behaviors, and opportunities.
Expressive Role
A social role focused on emotional support and nurturing, often contrasted with instrumental roles that are about task achievement.
Q11: The concept that moves a consumer from
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Q108: When advertising is combined with other marketing
Q111: Consumer-oriented advertising research includes using methods from
Q112: While the Internet makes it possible to
Q113: An external advertising agency is likely to
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Q195: A celebrity endorser is used in advertisements