An External Advertising Agency Is Likely to Be More Objective

question 113

True/False

An external advertising agency is likely to be more objective than an in-house advertising department and also have a better understanding of consumers and trends.

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Definitions:

Affirmative Action

A policy that gives preference to women or minority group members if equally qualified people are available for a position, thus compensating for past discrimination.

Professionalization

Takes place when members of an occupation insist that people earn certain credentials to enter the occupation. Professionalization ensures standards and keeps professional earnings high.

Credentials

Documents or qualifications proving a person's background, status, or abilities.

Occupation

A person's job or profession, regarded as their main source of livelihood and a means of participating in society.