The Goal of a Generic Message Strategy Is To

question 52

Multiple Choice

The goal of a generic message strategy is to:

• A)increase brand loyalty.
• B)persuade viewers of the brand's superiority.
• C)make the brand synonymous with the product category.
• D)preempt the competition from using a particular claim or benefit.

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Definitions:

Off-Price Retailers

Retail stores that sell branded goods at lower prices than those typically charged by department stores or other conventional retailers, often merchandise that is in excess or from previous seasons.

Warehouse Clubs

Membership-based retail stores offering a wide variety of merchandise, often in bulk, at discounted prices.

Factory Outlets

Retail stores owned by manufacturers that sell goods directly to consumers, often at discounted prices.

Single-Price

A pricing strategy where a product or service is sold at one fixed price to all customers.