Which Message Strategy Is a Claim of Superiority Based on a Product's

question 162

Multiple Choice

Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?

• A) generic
• B) preemptive
• C) unique selling proposition
• D) hyperbole

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Definitions:

Lend Out

The act of providing funds to another party with the expectation of being repaid, usually with interest.

Debt Issue

The process by which a government, corporation, or other entity raises money through the sale of bonds, notes, or other forms of debt.

Leverage

The practice of leveraging borrowed money to enhance the expected returns on an investment.