Which Message Strategy Is Designed to Trigger Impulse Buys

question 55

Multiple Choice

Which message strategy is designed to trigger impulse buys?

• A) unique selling proposition
• B) resonance
• C) affective
• D) conative

Understand how fixed and variable expenses affect a company’s profitability and break-even point.

Calculate the degree of operating leverage and interpret its effects on a company’s operating income.

Assess the impact of changes in variable costs and sales volume on net operating income.

Determine the margin of safety in both dollar terms and as a percentage.

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Definitions:

Sexual Masochistic

Pertaining to a paraphilia where sexual arousal and gratification depend on experiencing pain or humiliation.

Collar

A part of a garment that encircles the neck, typically varying in style and width.

Stockholders

refers to individuals or entities that own shares in a corporation, giving them partial ownership of the company and rights to dividends and a say in corporate governance.

Suppliers

Organizations or individuals that provide goods or services to another company, often part of a supply chain or production process.