Identification Is the Ability of the Audience to Identify with the Spokesperson

question 174

Multiple Choice

Identification is the ability of the audience to identify with the spokesperson in an ad and is derived from:

• A)expertise.
• B)attractiveness.
• C)likeability.
• D)similarity.

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Definitions:

Purely Competitive Seller

A seller in a market characterized by many buyers and sellers, free entry and exit, and a homogeneous product where no single seller can influence market price.

Units of Output

A measure of production or productivity, essentially counting the quantity of goods or services produced.

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or output.

Purely Competitive Seller

A seller in a market structure characterized by many sellers offering identical products, where no single seller can influence the market price.