In Terms of Spokesperson Characteristics, Which Is the Degree of Confidence

question 40

Multiple Choice

In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?

• A) trustworthiness
• B) expertise
• C) credibility
• D) likeability

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Definitions:

Late Adults

Individuals in the later stages of adulthood, often considered to be those 65 years of age and older, focusing on retirement and the issues of aging.

Life Reviews

are reflective processes in which individuals recount and evaluate significant events and experiences of their lives.

Significance

The quality of being worthy of attention; importance.

The Elderly

A term referring to older adults, typically people over the age of 65, often used in the context of discussing their health, social, and economic issues.