In Developing Comparative Ads, Which of the Following Tends to Work

question 156

Multiple Choice

In developing comparative ads, which of the following tends to work the best?

• A) comparing a low-market share brand to another low-market share brand
• B) comparing a low-market share brand to a market leader
• C) comparing a market leader to a low-market share brand
• D) comparing a market leader to another market leader

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Definitions:

MSCI France Index

An index designed to measure the performance of the French equity market, representing large and mid-cap segments.

Diversified Portfolio

A mix of various types of investments (stocks, bonds, commodities, etc.) aiming to reduce risk through diversification.

ETFs

Exchange-Traded Funds, investment funds that are traded on stock exchanges, much like stocks, and hold assets such as stocks, commodities, or bonds.