Of the Following Principles Used in Developing Effective Advertisements, Which

question 167

Multiple Choice

Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?

• A) simplicity
• B) consistent positioning
• C) identifiable selling point
• D) visual consistency

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Definitions:

Johari Window

Johari Window is a psychological tool used to help individuals and groups understand their relational dynamics by categorizing knowledge of oneself and others into four quadrants: open, hidden, blind, and unknown.

Communication

The process of conveying information and understanding from one entity to another through the use of spoken words, written language, signals, or behavior.

Constructive Criticism

A feedback process aimed at offering helpful suggestions and insights for improvement in a supportive manner.

Self-disclosure

The act of revealing personal, intimate details about oneself to others.