Using the Hierarchy of Effects Model to Develop Knowledge of a Product

question 168

Multiple Choice

Using the hierarchy of effects model to develop knowledge of a product or brand, which would be the best message strategy?

• A) affective
• B) cognitive
• C) conative
• D) corporate

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Definitions:

Monetary Rewards

Financial benefits given to employees or individuals as a form of recognition or incentive.

National Labor Relations Act

A foundational statute in United States labor law which protects the rights of employees to organize and to bargain collectively with their employers.

Wagner Act

A foundational piece of U.S. labor law legislation enacted in 1935 that established the rights of workers to form unions and engage in collective bargaining with employers.

Negotiate

The process of discussing to reach an agreement or compromise between parties with different needs or perspectives.