What Are the Two Types of Affective Message Strategies? Define

question 73

Essay

What are the two types of affective message strategies? Define both.

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Definitions:

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies from the end of World War II in 1945 until the dissolution of the Soviet Union in 1991, characterized by threats, propaganda, and other measures short of open warfare.

Red Scare

Periods of intense fear and suspicion in the United States regarding the influence of communism and anarchists, notably after World War I and during the Cold War.

Civil Liberties

Fundamental rights and freedoms protected by law from governmental interference or deprivations without due process.