Which Is the Most Commonly Used Measure in Media Planning

question 171

Multiple Choice

Which is the most commonly used measure in media planning?

• A) reach
• B) opportunity to see (OTS)
• C) gross rating points (GRP)
• D) cost per thousand (CPM)

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Definitions:

Obscured Picture

A type of image where details are hidden or made less visible.

Dotted Border

A border style characterized by a series of dots, often used in graphic and web design to define or decorate elements.

Paragraph Border

A visual border or frame that can be added around paragraphs in a document to emphasize or decorate text.

Tab Character

A control character in text that allows for the alignment of text in columns by moving the cursor to the next predefined stopping point.