Which Individual Formulates a Plan as to Where and When

question 165

Multiple Choice

Which individual formulates a plan as to where and when ads should run?

• A) the creative
• B) the media planner
• C) the media buyer
• D) the client

---

Definitions:

Poisonous Condition

A state of health impairment caused by the ingestion, inhalation, or absorption of toxic substances.

Potassium

An essential mineral and electrolyte necessary for the proper functioning of cells, nerves, and muscles in the body.

Excessive Amounts

Quantities that exceed what is normal, necessary, or reasonable.

Metabolism

The complex of life-sustaining chemical reactions in organisms, involving the processing or conversion of substances.