If the Objective of an Advertising Campaign Is to Increase

question 69

Multiple Choice

If the objective of an advertising campaign is to increase brand recognition, then the emphasis should be on:

• A)the visual presentation of the product and/or logo.
• B)a high level of frequency.
• C)using persuasive advertising.
• D)using an emotional appeal.

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Definitions:

Latent Learning

A type of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.

Learning/Performance Distinction

Referring to the observation that learning can take place without actual performance of the learned behavior.

Innate Performance Preference

A natural tendency or predisposition to favor certain behaviors or skills without prior learning or experience.

Latent Learning

Learning that occurs without any obvious reinforcement or immediate demonstration of the learned behavior, which becomes apparent under different conditions.