The Issue of Accountability for Advertising Results Combined with the Need

question 144

Multiple Choice

The issue of accountability for advertising results combined with the need to create a "return on investment" of marketing dollars had led to an increase in power to the:

• A) creative side of the agency
• B) account side of the agency
• C) media planning and buying side of the agency
• D) client

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Definitions:

Job Enlargement

Involves adding more tasks or responsibilities to an employee's current job role to enhance job variety.

Extrinsic Reward

Rewards given from an external source, such as money or praise, which motivate individuals to perform tasks.

Intrinsic Reward

A type of motivation driven by internal satisfaction rather than external rewards, like enjoying the process of learning.

Job Rotation

A method of employee development where individuals are moved through a variety of positions within an organization to gain exposure to different aspects of the business.