Power Has Recently Shifted and Creatives Now Hold More Power

question 54

True/False

Power has recently shifted and creatives now hold more power than media planners and buyers in many advertising agencies.

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Definitions:

Emotional Disorders

A category of psychological disorders characterized by the experience of intense and abnormal emotions, which significantly impair one's ability to function.

Long-Term Weight Gain

The accumulation of excess body fat over an extended period, often resulting from chronic imbalance between calories consumed and calories expended.

Emotional Distress

A negative psychological response, including anxiety, depression, and traumatic stress, triggered by events perceived as emotionally challenging or threatening.

Low Energy Expenditure

A condition or lifestyle characterized by minimal physical activity, contributing to low calorific use.