In a Means-End Chain for Milk, the Calcium Content of Milk

question 158

Multiple Choice

In a means-end chain for milk, the calcium content of milk leads to healthier bones, which leads to a display of wisdom and a comfortable life free of osteoporosis. The healthier bones component of the means-end chain is the:

• A) product attribute.
• B) consumer benefit.
• C) leverage point.
• D) personal value.

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Definitions:

Company's Purpose

The fundamental reason a company exists, often defined by its mission statement or core values.

Ethical Person

An individual who consistently demonstrates principles of honesty, integrity, and morality in their actions and decisions.

Social Entrepreneur

An individual who establishes an enterprise with the aim of resolving social problems or effecting social change.

Home Composting

The process of converting organic waste materials into valuable soil conditioners through controlled decomposition at home.