Examlex
CPRP stands for cost per rating point, which is a relative measure of the efficiency of a media vehicle relative to a firm's target market.
Organizational Strengths
The attributes and capabilities that give an organization a competitive edge in the market.
Environmental Opportunities
External factors or situations in the business environment that a company could exploit to its advantage.
Vertical Integration
A growth strategy to expand by acquiring upstream suppliers or downstream distributors.
Suppliers
Businesses or individuals that provide goods or services to another entity under terms specified in a contract.
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