A Company That Advertises Some All Year Round, but More

question 29

Multiple Choice

A company that advertises some all year round, but more during the holidays is using:

• A) a continuous campaign
• B) gross impressions
• C) a pulsating campaign
• D) a flighting (or discontinuous) campaign

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning or association.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, triggers a conditioned response.

Tone

The general character or attitude of a piece of writing, situation, or speech, or the pitch and strength of a sound.