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Gross Impressions Are the Number of Times an Individual Is

question 149

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Gross impressions are the number of times an individual is exposed to an advertisement.


Definitions:

Reasoning

The process of thinking about something in a logical way in order to form a conclusion or judgment.

Verbal Responses

Oral replies or reactions to questions, statements, or situations, conveyed through spoken words.

Causal Event

A causal event is an occurrence that directly influences the outcome of another event, implying a cause-and-effect relationship between two or more events.

Prior Understandings

The pre-existing knowledge and experiences that an individual brings to a new learning situation.

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