Examlex
Gross impressions are the number of times an individual is exposed to an advertisement.
Reasoning
The process of thinking about something in a logical way in order to form a conclusion or judgment.
Verbal Responses
Oral replies or reactions to questions, statements, or situations, conveyed through spoken words.
Causal Event
A causal event is an occurrence that directly influences the outcome of another event, implying a cause-and-effect relationship between two or more events.
Prior Understandings
The pre-existing knowledge and experiences that an individual brings to a new learning situation.
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