Effective Frequency Is the Number of Times a Target Audience

question 124

True/False

Effective frequency is the number of times a target audience must be exposed to a message to achieve a specific objective.

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Definitions:

Escalation of Commitment

Escalation of commitment involves continuing to invest in a decision despite evidence of its ineffectiveness, often due to sunk costs or pride.

Project Termination

The formal conclusion of a project, either because it has been completed, halted, or deemed no longer viable.

Creative Process

A series of steps or stages involved in generating innovative ideas or solutions, often including preparation, incubation, illumination, and verification.

Incubation

The process in problem-solving where an individual sets the problem aside for a while, allowing the subconscious to work on it.