The Part of the Media Plan That Notes When and Where

question 88

Multiple Choice

The part of the media plan that notes when and where ads will appear is the:

• A)marketing analysis.
• B)advertising analysis.
• C)media strategy.
• D)media schedule.

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Definitions:

Passing-Off

The tort of misleading the public about the identity of a business or product.

Employment Contract

A formal agreement specifying the terms and conditions of the relationship between an employer and an employee.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Registration

The act of recording or enrolling details or documents formally with an official body or registry.