Which of the Following Is a Relative Measure of the Efficiency

question 170

Multiple Choice

Which of the following is a relative measure of the efficiency of a media vehicle relative to a firm's target market?

• A) gross rating points (GRPs)
• B) opportunities to see (OTS)
• C) gross impressions
• D) cost per rating point (CPRP)

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Definitions:

Undeposited Funds

An account used in accounting to hold funds that have been received but not yet deposited into a bank account.

Customer Payments

The transactions where a customer pays the company for goods or services provided.

Asset Account

An account on a balance sheet representing resources owned by a company with future economic value.

Debited

An accounting entry that increases an asset or expense account, or decreases a liability or equity account.