When Advertisements Are Used at Special Intervals with None In-Between

question 174

Multiple Choice

When advertisements are used at special intervals with none in-between, which media budgeting method is being used?

• A) continuous
• B) gross impressions
• C) pulsating
• D) flighting, or discontinuous

---

Definitions:

Menopause

The natural decline in reproductive hormones when a woman reaches her 40s or 50s, marking the end of the menstrual cycle and fertility.

Menstruation

The monthly shedding of the uterine lining in females when there is no pregnancy, typically referred to as a menstrual period.

Climacteric

A phase in the aging process of humans, marking the transition from the reproductive phase to the non-reproductive state in both men and women.

Family Cycle

A series of stages through which a family progresses over time, including marriage, parenthood, aging, and the eventual passing of the family members.